|Course: Professional Digital Marketing|
Duration: 40 Hours
Delivery: Mainly Classroom
Certifications: ABE, Facebook, Google(see below)
The aim of this course is to show you how to build a professional website with E-Commerce and CRM facilities. Then to make a marketing plan and advertise your business using various tools like Photoshop and Canva to run ads on Facebook, Google, Instagram, Youtube. Also you will engage with customers via a number of platforms, including Mailchimp and Hubspot. You will analyse your campaigns and optimise them using Google Analytics and Facebook Pixel.
Web and Marketing Concepts
Build a website with WordPress, Add plug-ins, themes, pages, blogs, contact forms. Build E-Commerce with WooCommerce.
Testing & Securing websites. Responsive and mobile sites. Browser compatibility. Web hosting options.
Create Marketing Materials with Photoshop and Canva
Prepare Marketing Plans
Use Mailchimp and Hubspot
Copyright, Privacy & Security Issues.
Advertise on Facebook and Instagram. Create campaigns, choose audience run ads. Ads Manager and Settings.
Google Adwords. SEO. Search Engine Optimisation. Youtube Ads
Google and Facebook Analytics. A/B Testing. Produre management reports of campaigns
Using AI tools in Digital Marketing
This course is normally available twice yearly, once in each semester – but it has also been run several times based on customer demands.
Venue : though it is normally run at our training centre, we have sometimes run it at customer site if there is enough number of candidates to follow.
Is it available online? Yes, during the pandemic we have run it online via Ms Teams. To run in same mode in future, we need a batch to sign up.
Rs 24000 participant from organisations who are sponsored (benefitting from HRDC refunds). For individuals, we do offer a discount – you need to contact us for this and/or payment facilities.
Exams fees are NOT included.